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Social Media Presence/LinkedIn
I want to review this assay :
The head of your company passed you in the hall and asked “Why
couldn’t I find you on LinkedIn? I want to make a connection with
Companies are expanding their use of social media to external
stakeholders for a variety of reasons, including, as cited by Social
Media Today (2014):
* Customer Service – successful use of social media provides
channels to customers that allow for real-time communication that can
be used to
* answer questions
* solve problems
* support the sales process
* convey care for customers
* solicit customer feedback
* Brand Building – by increasing exposure through more channels
brands can be strengthened by
* building awareness and identity
* associating a “voice” with the brand
* reaching more customers
* enabling competition with larger companies
* expanding reach to global markets
* while making relationships more personal
* Reputation Management – through monitoring of online presence
that enables companies to
* become more accessible
* drive more traffic to web presence
* link to other partners
* respond swiftly to negative comments and complaints
In addition, companies are employing social media internal to their
organizations. [http://www.bezern.com/] Towers Watson (2013) found in
their surveys that “56% of the employers surveyed currently use
various social media tools as part of their internal communication
* Internal Communications – serving as official and unofficial
channels of communication for the purposes of
* sharing company-wide official information
* introducing and reinforcing company culture
* facilitating communication among employees across organizational
* supporting collaborative work
* building a sense of community
There has also be a rise in “social recruiting”; employers,
recruiters, and job seekers employing social media to find jobs and
* Recruiting – by performing web searches
* Employers and recruiters seek out prospective employees to obtain
more information about them, both professional and personal; examine
examples of their past work; and gain insights into potential
“fit” with the organization
* Job seekers are using social media to gather information on
potential employers, checking their outlets for information company
culture, management, benefits, and employee opinions
A survey of recruiters reports that overwhelmingly, recruiters who use
social media use LinkedIn to post jobs, search for candidates, contact
candidates and do pre-interview vetting (Jobvite 6th Annual Social
Recruiting Survey). [http://www.bezern.com/] A new survey from
* 43% of employer respondents use social networking sites to
research job candidates, and that
* 51 % of those employers who researched job candidates found
content in the that caused them to not hire the candidate
To understand the reasons why employers are disqualifying candidates
view the survey results at: . [http:style=]careerbuilder.
Passing on Applicants Due to Social Media Posts Continues to Rise.
For these reasons, understanding how to effectively employ social
media is essential, whether you are required to use it in performing
your job or you want to optimize your presence to attract future
employers. [http://www.bezern.com/] In this assignment we will explore
the social media platform, . [http:style=]techtarget.
[http://www.bezern.com/]com/definition/LinkedIn">LinkedIn, which is
designed for use by the business community. [http://www.bezern.com/]
Work through the assignment in two parts – with your LinkedIn
profile as the final deliverable:
* Perform an exploration of your career path that helps you gain
clarity about your desired profession. [http://www.bezern.com/]
Structure your thinking _as if_you were developing a _Personal Career
Path Statement. [http://www.bezern.com/]_ This is to guide your
* Create (or revise) of a LinkedIn page that reflects the career
exploration that you performed
STEP 1– Using a variety of Library and Web resources, perform an
exploration of your career path to inform your LinkedIn page.
To guide your exploration consider the items listed below.
[http://www.bezern.com/] You may also include (on a limited basis)
information you learned in the “Trends in my Profession”
assignment. [http://www.bezern.com/] This part does not have to be
"turned in". [http://www.bezern.com/] The ideas you find should be
included in your LinkedIn page. [http://www.bezern.com/]
* Situation analysis: of the career market that includes:
* Macro-level: What is the market like for this type of career path
in general? Is the industry demand increasing, decreasing, or
remaining steady? Is it better in some areas than others, etc.
* Competitive environment: Who are the other competitors seeking
positions in this profession? Are there potentially other competitors
in related industries? Can you identity particular individuals who are
your main competition (which will be the case if you are competing
internally). [http://www.bezern.com/] How do you compare to these
* Internal environment: What are the needs in the particular
companies/organizations that you are targeting?
* Your goals and objectives: Make them specific.
[http://www.bezern.com/] What particular positions do you want and
what is your time frame for obtaining them? It’s a good idea to have
some steps along the way. [http://www.bezern.com/] Include plans for
expanding your skills along the way. [http://www.bezern.com/]
* Other important elementsthat
* Identifies the industry and employers you are targeting.
* Identifies the most important key skills/benefits _YOU_ deliver to
your industry, employer, or customer, for example, unique insights
into a particular job function, well-honed people skills, and
extensive experience in a particular area. [http://www.bezern.com/]
* Identifies your main competitors. [http://www.bezern.com/] If you
are looking industry-wide, these may be graduates of other schools or
those with similar or different qualifications; if you are looking to
be promoted within a company, the competition may be particular
individuals in your company
* Describes how are you different from your competitors in a
positive way that makes you stand out from the other competitors in
Once you complete this advance work, proceed to creating your LinkedIn
STEP 2- Create (or revise) a LinkedIn page
* Create or revise an existing page. [http://www.bezern.com/] Start
to communicate your value and/or availability to the target
companies/organizations by drawing on your _Personal Career Path
Statement_. [http://www.bezern.com/] Other resources you may consult
are listed below:
* . [http:style=]socialquickstarter.
* . [http:style=]dummies.
* . [http:style=]usnews.
Once you have created your LinkedIn page, go through the LinkedIn
Checklist contained in this module and make any revisions you think
are necessary. [http://www.bezern.com/]
* Post the link to your profile in the assignment folder.
* Also post the PDF of the page to the assignment folder.
[http://www.bezern.com/] To create the PDF, right click on the page.
[http://www.bezern.com/] Select “Print”, and then “Save as
* If you revise a LinkedIn page you need to submit a copy of the
original LinkedIn page to compare to the newly revised page.
[http://www.bezern.com/] To post a copy of the original LinkedIn page
to the assignment folder create a PDF. [http://www.bezern.com/] First
right click on the page. [http://www.bezern.com/] Then select
“Print”, and then “Save as PDF”. [http://www.bezern.com/]
RUBRIC NAME: TGS WRITTEN COMMUNICATION RUBRIC-LINKEDIN
1. [http://www.bezern.com/] ORGANIZE DOCUMENT OR PRESENTATION
CLEARLY IN A MANNER THAT PROMOTES UNDERSTANDING.
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Despite this we rarely if ever give refunds because we never violate the terms and conditions of our services. We always deliver the paper on time and with a plagiarism report attached so you can rest assured that your paper will be perfect.
These guys are epic, not a single lateness or plagiarism, and they attach the reports. Keep it up guys!
University of King's College
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And to imagine I had been paying over $30 per page for poor quality work. Bezern got half the price for double the quality.
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